Click fraud rampant on Looksmart ?
Monday, July 23rd, 2007
Looksmart is a smaller PPC (pay per click) advertising platform. Google is the gorilla in the room and offers great tools to track the conversions of other systems. Unfortunately, I cant give you specific numbers. I can tell you that Google, Yahoo and Microsoft are all within 1 - 2 percentage points of each other. Looksmart is around 10% lower than the others on conversions. (more…)
They may have helped define it, but they don’t get it!
Unless you’re living under a rock, you know Skype. Skype lets you call other people free using your computer. Im going to show you some ways to use Skype in your startup to maximize your effectiveness. 
